Apple is back on the game, or better said… it always lead the mobile phone industry? At least on the American market, Apple is indeed the one with the greatest influence. According to a research made by Nielsen, 40% of American smartphone users own an iOS mobile device while 24.7% use mobiles with android operated by Samsung.
Another surprise is to come in less than a month. On 10th of September, a new iPhone will be launched, iPhone 5S which is expected to bright by its brand new operating system iOS 7. Investors already started to buy Apple shares, given the momentum that is expected next month.
The third quarter’s result for Apple disappointed. Comparing with last year-quarter ($8.8 billion net profit), this quarter reported only $6.9 billion. The CEO Tim Cook was proud to announce increased sales on mobile phones and strong growth in revenue from iTunes, Software and Services. Increasing the divided on share at more than $3, in its latest earnings report Apple declared itself satisfied by returning $18.8 billion in cash to shareholders through dividends and share repurchases. Next month will cause trepidations and investors will find out if Apple is indeed going in the right direction after losing its founder, Steve Jobs. Lately, Apple announce that will launch several products which will be cheaper, news that could affect the quality product picture that represents the company.